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Electronic Media: An Introduction, by Lynne S. Gross
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This text provides up-to-date information on broadcasting, electronic media and telephone and computer technologies, including the history and organization of the industry, programming practices, equipment, distribution networks, business practices, laws and regulations and ethical considerations.
- Sales Rank: #3646564 in Books
- Published on: 2009-05-01
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .94" w x 7.52" l, 1.74 pounds
- Binding: Paperback
- 464 pages
About the Author
Lynne Schafer Gross is presently a Professor in the Department of Radio-TV-Film at California State University, Fullerton. She has written ten other textbooks and hundreds of magazine articles. In 1999 she was the recipient of the Frank Stanton Award for Distinguished Contribution to Electronic Media Education and in 1997 she received the Distinguished Education Service Award from the Broadcast Education Association. She is a past governor of the Academy of Television Arts and Sciences and has also chaired that organization’s Library Committee and Student Activities Committee. As Past President of the Broadcast Education Association she increased membership 24% and funding 59%. Professionally, she was Director of Programming for Valley Cable TV and the producer of numerous radio and TV programs for public, commercial, and cable outlets. Her teaching and consulting have taken her to many countries including Malaysia, Swaziland, Estonia, Australia, Guyana, and Russia. Her doctorate is from UCLA.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great Media Book
By Carlos Escamilla
Its a great book to read for those of people who love to succeed as Historians of Cinema, Radio, and Television. If you like to learn anything new about Radio, Cinema, and Television in various media, this is the book you want to read. I highly recommend it.
0 of 0 people found the following review helpful.
Good for the Basics
By Nini
Not too fun to read but I mean hey it has a glossary. There just needs to be slightly more interesting content, however it just may be the fact that this is a book my teacher assigned plenty and made us hate it.
0 of 0 people found the following review helpful.
Introduction to EM
By leslie123n
The book is small and easy to carry, which makes it very convenient. All the information in the books is vital to my studies. A deep grasp of information about electronic media is definitely what it is. All the pages are there and I love the book!
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