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The Innovation Maze: Four Routes to a Successful New Business Case, by Gijs van Wulfen
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Do you struggle with innovation? The Innovation Maze makes innovation simple. It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or services. This book is your guide on HOW to solve the innovation maze.
When you innovate and generate great ideas for new products or services, you are faced with so many pitfalls. A lot of people experience innovation as a maze and get lost on the way. The fuzzy front end of innovation causes many projects to have a false start. Eighty percent of all innovation projects never even reach the market.
This book is your guide on HOW to solve the innovation maze. It shows you four different routes through the wonderfully designed innovation maze to successful new business cases for new products or services:
1. I have an idea; now what?
2. I discovered a new technology; now what?
3. I identified a relevant unsolved problem; now what?
4. I face a business challenge; now what?
For each of the four innovation routes you will get practical and visual checklists to answer vital questions like: How do I know there’s a need for it? How do I know it is technologically do-able? How do I know I can realize a profit? You will end up with a great format for a successful new business case for your innovative ideas.
It’s written for start-ups, entrepreneurs, managers and consultants.
Gijs van Wulfen is the author of innovation bestseller The Innovation Expedition and is one of LinkedIn’s first Influencers. He ranks in the top 10 of the International Top 40 Innovation Bloggers.
- Sales Rank: #487825 in Books
- Published on: 2016-06-28
- Original language: English
- Number of items: 1
- Dimensions: 7.50" h x .90" w x 9.60" l, .0 pounds
- Binding: Paperback
- 240 pages
Review
"This is a breakthrough book. I can't recommend it enough!"
-Rowan Gibson, Innovation thought leader and bestselling author.
"Though all roads may lead to Rome, innovators know that only a few tracks lead to innovation success! Gijs van Wulfen lights up our way with 4 practical routes"
-Nicolas Bry, Innovation Senior Vice-President at Orange Vallée – Orange.
"Innovation isn’t always easy! There are many obstacles that need to be overcome. Gijs van Wulfen guides you through the innovation maze."
-Iain Bitran, Executive Director, ISPIM - International Society for Professional Innovation Management.
About the Author
Gijs van Wulfen (1960, based in The Netherlands) is a recognised authority and worldwide keynote speaker on innovation. He was chosen as one of the first LinkedIn Influencers and over 270,000 people across the globe are following his notably engaging, prolific, and insightful posts. In 2014 Gijs came sixth in the international Top 40 Innovation Bloggers. Gijs furthermore founded the FORTH innovation method, which provides structure to the chaotic start of innovation while still fostering creative thinking.
Gijs is the author of the recent innovation bestseller, The Innovation Expedition, published in English (2013), Russian (2014), Turkish (2014), Dutch (2014), Chinese (2015), and Japanese (2015). More than 25,000 books have been sold, making it one of Amazons’ top ten bestselling innovation books of recent years.
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1 of 1 people found the following review helpful.
Four routes to breakthrough innovation “on the other side of complexity”
By Robert Morris
Years ago, Oliver Wendell Holmes observed, “I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity.” In his latest book, The Innovation Maze: Four Routes to a Successful New Business Case, Gijs (pronounced “Guys”) van Wulfen offers this definition: “An innovation is a feasible relevant offering such as product, service e, process or experience with a viable business model that is perceived as new and is adopted by customers.” (Page 23)
He introduces and thoroughly explains (with text and illustrations) four “routes” to innovation, each of which can lead to peak performance “on the other side of complexity”:
o The Idea Route: You are starting with what you think is a new idea.
o The Technology Route: You have discovered what you think is a new technology.
o The Customer Issue Route: You have discovered what you think is an unsolved customer pain point.
o The Business Challenge Route: You know that your organization must innovate and you don’t know how. Where to begin, for example.
“The Innovation Maze simplifies innovation; delivering a coherent approach to the creation of new business cases. I have written it for startups, entrepreneurs, entrepreneurs, managers, consultants, and others who are also looking for real-life advice to successfully navigate the innovation maze.”
In this volume, Wulfen again frames much of the material within the FORTH Innovation Method, a 20-week expedition previously introduced and explained in Creating Innovative Products and Services, another of van Wulfen’s books that I also highly recommend. Here is my take on the essence of this method:
o Full steam ahead (Five Weeks): Begin the process with passion and determination…and meticulous preparation
o Observe & Learn (Six Weeks): Assume nothing, be curious about and alert to everything
o Raise/Generate) ideas (Two Weeks): Consider all possibilities without pre-judgment, scrutinize with progressive rigor
o Test/Refine/Validate) ideas (Three Weeks): Obtain candid feedback from as many relevant constituencies as possible
o Homecoming (Four Weeks): Complete the expedition process and introduce/share the results of efforts
These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of van Wulfen’s coverage:
o Raw ideas (Page 34)
o Maze (48-51)
o The Idea Route (64-75)
o Airbnb (70-73)
o The Technology Route (76-85)
o Google Glass (78-81 and 82-85)
o The Customer Issue Route (86-93)
o Terese Alstin (88-91)
o The Business Challenge Route (94-103)
o LEGO (96-99 and 100-103)
o Discover (144-161)
o Professor David Robertson (101-103)
o Ideate (104-117)
o Create business conditions (132-143)
o Voice-of-the-customer (150-155)
o Create new business model (162-173)
o Select technology (174-183)
o Check freedom to operate (184-189)
o Experiment (190-197)
o Create new business case (198-207)
o Death Valley (214-215)
o Innovation checklist (222-225)
o Ideation techniques (222-237)
Obviously, no brief commentary such as mine can possibly do full justice to the quality and value of the material that is provided. I hope I have at least indicated, however, why I think so highly of him and his work. Why is innovation made complex by so many people? Gijs van Wulfen loves to make it simple again, and inspire as many business leaders as possible with his lectures and workshops so they and their management teams can a achieve breakthrough innovation “on the other side of complexity.”
That is his mission and that is his joy, helping all manner of organizations to survive and then thrive in a global marketplace that has become more volatile, more uncertain, more complex, and more ambiguous than at any prior time that he can remember. His latest book is a brilliant achievement. Bravo!
1 of 1 people found the following review helpful.
Innovation Made Easy
By Dave Kerpen
Innovation is hard. Really Hard. Especially for larger businesses. This book makes it easy! Must-read if you are looking to innovate.
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