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Like an epic saga of corporate rivalry, scientific discovery and social commentary, Road Warriors offers a vivid, human-scale narrative of the warring personalities and strategies driving the digital technology revolution. The authors analyze the strategies necessary to navigate this ever-evolving competitive environment.
- Sales Rank: #10156443 in Books
- Published on: 1996-10-01
- Released on: 1996-09-01
- Original language: English
- Number of items: 1
- Dimensions: 5.00" h x 1.00" w x 7.00" l,
- Binding: Paperback
- 480 pages
Amazon.com Review
It's Barbarians at the Gate meets Future Shock in this dramatic behind-the-scenes account of the battle over America's technological and economic future. The first book to offer a vivid, human-scale narrative of the warring personalities and strategies driving the Digital Revolution.
From Library Journal
Unlike books that hype the national information superhighway (e.g., Nicholas Negroponte's Being Digital, LJ 2/15/95) or criticize it (e.g., Clifford Stoll's Silicon Snake Oil, LJ 3/1/95), this work presents a balanced, comprehensive account of the benefits and problems associated with the digital revolution. Burstein (Turning the Tables, LJ 1/93) and Kline, an editor of Wired magazine, conducted over 100 interviews with industry leaders in computers and communications, technology visionaries, and policy experts, some of which are recorded in appendixes. The authors offer chapters on the Internet, virtual reality, the usability of computer products, the gap between information "haves" and "have nots," the global challenge, and promoting competition among companies in computers and communications. The authors pay much attention to the contest for supremacy in the lucrative information markets of tomorrow. This readable and informative book belongs in all libraries.
Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.
Copyright 1995 Reed Business Information, Inc.
Review
Though it reads like a good novel, Road Warriors is also a very important business book...a deeply insightful view of the future of business and of society in the 21st century. -- Peter G. Peterson, Chairman The Blackstone Group, and former U.S. Secretary of Commerce
Most helpful customer reviews
2 of 2 people found the following review helpful.
excellent book
By A Customer
Ok the book is now 'old' in that it was published in 1995, but you are not going to find anything better on the business of the 'information highway' (I know that term irritates people, but the point is that this book is about more than the just Internet, it is about the world the net is embedded within).
The book is about the business war over communication and transmission, that will effect everybody who uses the Internet or other 'new media', the massive mergers and collaborations which effect us all. It discusses High Definition TV, the video on demand problem, the fight over the phone business, stock market frenzy over 'information stock', the problems when so much money can be made by so few people, what happens to the 'middle class' etc. It is a call for us to think about the future based upon a fairly detailed consideration of what is happening now
some quotes:
"design and use of new technology necessarily entails contests over political power"
"companies.. are continuing to invest feverishly against the evidence of most market research and historical experience"
"one of the Digital Revolution's central laws is that the more uncertain one is about exactly how to profit from digital technology, the more lyrical one becomes in describing it"
"As the rate of new wealth creation fueled by digital technology rises, the number of people required to produce it is decreasing"
There are few books on the so called 'information revolution', which anyone interested in the subject will get something out of. This is a book for business, investors, academic analysts, politicians, and nearly everyone else.
0 of 0 people found the following review helpful.
A Panoramic Tour of Internet and everything it affects..
By P. Ganti
This book is a whirlwind of all things in our life that gets affected by Internet. I have read both "Being Digital" and "Silicon Snake Oil" and I agreed with both those views. I read this title and it blew me away.I am not sure why this book is out of print and why they are selling it for $0.01
The key reason is this: This book was published in 1995 and I can cite companies that were formed in 1999 book by taking a line from the book. Entire magazine articles are written simply elaborating the content of a single paragraph in this book. Its not the labels or company names that are cited here which are important but the fact that the key ideas mentioned are ensconced in todays' labryinthine evolution of the Net.
Another way of being impressed with this book can be the sheer prophetic nature of it. We can never evaluate anything against the future because of lack of materialization. Whereas, we can take this kind of a book and lay down its theses and look at reality to see how it panned. Try it for yourself and recollect how many other works of literature had a similar impact.For example Page 139 Bullet #3 contains the idea of youtube.com
If you are anywhere connected to the Internet Industry then you gotta read this book. If you are in any other industry and wanted to chalk out the perimeter of the net then this is a mighty good investment of your time.
0 of 2 people found the following review helpful.
It�s almost magic, in the sense that it drags you...
By A Customer
Road Warriors: Dreams and Nightmares Along the Information
Highway
by Daniel Burstein and David Kline,
Plume/Penguin Book, $13.95. 1996 ISBN 0-452-27105-3
by Marcus Goncalves - goncalves@process.com
"Road Warriors: Dreams and Nightmares Along the Information Highway" by Daniel
Burstein and David Kline is one of those books so embracing in its effort to describe a
vivid, human-natured narrative of the road warrior personalities and strategies driving the
digital technology revolution of our times that it almost challenges you to "pray" before
you continue reading it. The book, has a bitter-sweet taste, funny but also sad, exciting
but depressing, it gives us a leap of faith in the twenty-first century society but also
portraits the leviathan of cultural clashes. It's almost magic, in the sense that it drags you
onto an envision of the dominating forces shaping our future, the battle between net profit
and net human identity, the gripping reality of where the information technology is taking
us by condition... not opinion.
Burstein and Kline's book elaborates on nothing new, but provides an entire new insight
of facts, as the arguments presented are results of social-technocrats tragedies and
casualties, elicited by incisive and informative headlines on Wired magazine, Hotwired and
other Web-zines, not mentioning major news media. It debates on the "usability" of
computer technology, which included video games and the human imagination as well as
the PC versus the TV trend. It wonders over the dreams and nightmares of every road
warrior, active or passive. It even discusses about Bill Gates and Microsoft's strategy, and
the works of the government's proper role in light of the free market forces.
Road Warriors is talking about a current reality, where most of the battles are still taking
place, some not even started yet. The formed and severed alliances it describes are still in
the process. The warriors of the information highway and the rest of us are optimistically
heralding a new world order in the wake of the Information Age. For some, it may be
another opportunity to grab the American dream, but it could also very well be a paradigm
predicting a new, dangerous global conflict were disconcerting inefficient government
policy, professional careers and family values will crash and burn, in Web time, through
the effect of wires and chips. The rivalry of the Information Age warriors is replaced by
the clash of civilizations.
Just like Phoenix, the re-emerging information technologies on the Internet, the Web,
Cybercash and I-phones, to name few, are reshaping new trends, new opportunities, new
business, and consequently, a new cast of citizens, a new civilization: a Cyber one, that is.
This does not mean that these events are always convincing. Here and there, as Burstein
and Kline examine recent events, in light of the coming of the so called Digital Age, one
suspects that they are interpreting the facts to suit the theory. Their book has plenty
detailed examples of the advent of the Digital Age, including the social dimensions often
excluded by technocrats. That's why so many love magazines like Wired, and so many
hate it.
For instance, will computers replace televisions in the living room, where the family will be
gathered, as discussed in chapter eight, Smart TV, or a PC in Drag? The burgeoning
increase of personal computers, usage of online networks and multimedia applications
suggests that. Indeed Americans are spending more and more time in front of a computer.
That much is true, but the theory has trouble with other features of the "infowar," like the
deep transformation it will indicate in American social life, which realistically, as Burstein
and Kline indicates, it will not happen in the foreseeable future.
The idea hardly seems to matter to technocrats and road warriors, whatever their own
faults (is it technology's fault?), which really were victims "of profound changes in the
structure and internal life of Americans," as brilliantly discussed on the book, not merely a
great ideal of Yankee ingenuity, entrepreneurial capitalism, and economic progress, as
described by Burstein and Kline. For instance, the Silicon Graphics' former chairman, Jim
Clark, statement that "computers and consumer electronics are going to be shared
technologies," would have been very different if he had not found a new "Zion for his
mass-market dream: the Internet." What exactly Jim Clark might have done differently so
he wouldn't be so wrong on his assessment? Thus the Internet may be housing some 30
million users, the cable TV viewers amount to about 150 million in 63 million homes.
Still, Burstein and Kline's grand concept of a PC in drag versus smart TV explains a good
deal about the battle of giants like Tele-Communications, Inc., Microsoft, NTT (the giant
Japanese telecommunication company) and their impact in the world these days, which
would be difficult to explain without it. Stripped to its essence, paraphrasing Professor
Donna L. Hoffman's words, of Vanderbilt University, the book's argument is this: The
Information Age will tremendously affect society, in particular the American society.
The book is dazzling in its scope of placing this global revolution in the historic context
and grasp of the intricacies of contemporary global politics and consequent
transformations following the Industrial Revolution. Readers not already familiar with
issues driving the unprecedented promises of the Information Age might feel a bit
overwhelmed with the conclusions the authors come to: America's society is growing
more and more dysfunctional, in a process that is alienating families and individuals by
canning the American people dreams onto digital fetishes serving the interests of few. As
the authors write on Chapter 11, The Global Challenge, "the prosaic reality is that policy
makers in every country, including United States, are continuing to make national
decisions about the flow of global information based on their own interests."
Past the after shock of a crude reality taking place at the myriad of the present Information
Age, riding on the so called Information Super Highway, Road Warriors is a "must read"
for everyone involved in this process, business and academic communities alike. It is also
a call for society's conscience and active participation on this digital revolution. It is an
alert of the danger and somewhat unavoidable fragmentation and decentralization of
society in face of the clashes resulted of the "future shock" so well diagnosed by Alvin and
Heidi Toffler back in the 70's. If we don't take Bustein & Kline very seriously, the clash
of our civilization may start at our home.
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