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All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct―and often floundering or failing as a result―we’d win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome’s greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing―including strategies that are just as effective in today’s offices, schools, courts, and political debates as they were in the Roman forum.
How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero’s words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts.
Astonishingly relevant, this unique anthology of Cicero’s rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people―in other words, all of us.
- Sales Rank: #291626 in Books
- Brand: imusti
- Published on: 2016-10-04
- Original language: English
- Number of items: 1
- Dimensions: 6.90" h x 1.10" w x 4.50" l, .0 pounds
- Binding: Hardcover
- 288 pages
- Princeton University Press
Review
"Drawing on his extensive experience as a scholar and teacher of classical rhetoric, May (classics, St. Olaf College) brings together excerpts from Cicero's extensive contribution to rhetorical theory and practice to examine the theme ‘how to win an argument.' One cannot find a better guide than Cicero. . . . A delightful and accessible foray into an enduring, relevant art."--Choice
"This is a highly recommended book for anyone teaching Cicero, those who would enjoy the excellent anthology of extracts, and anyone after an absolute bargain."--Adrian Spooner, Classics for All
From the Back Cover
"How to Win an Argument provides a very good, user-friendly overview of ancient rhetoric--clearly and thoughtfully arranged, well translated, and with excellent brief introductory essays. It also admirably links ancient and modern practice. James May's extensive expertise is reflected throughout."--Ann Vasaly, Boston University
"Presented with magisterial expertise, this book introduces the core principles of public speaking in a nutshell. James May's writing is clear and charming, and his book should appeal to a wide audience, including students, teachers, and general readers."--Robert N. Gaines, The University of Alabama
About the Author
James M. May is professor of classics, the Kenneth O. Bjork Distinguished Professor, and former provost and dean at St. Olaf College. An award-winning teacher, he is a widely recognized expert on Cicero and classical rhetoric and has written and edited many books on these topics. He lives in Northfield, Minnesota.
Most helpful customer reviews
6 of 6 people found the following review helpful.
I would recommend this audiobook.
By N. H.
How to Win an Argument
AN ANCIENT GUIDE TO THE ART OF PERSUASION
by Marcus Tullius Cicero; translated by James May; read by Simon Vance
Courtesy Audiobook Jukebox - sent from Tantor Media
Humans communicate constantly. We inform. We educate. We question. We also try to persuade. Persuasion is the most difficult communication. We need to persuade. We need to bring people around to our way of thinking, to agree with our beliefs. This need to persuade has gone on since humans began to communicate. Which animal are we going to hunt? How many hunters need to go? What is the best way to kill the animal? Who gets the best parts of the meat? Somehow we have lost the ability to persuade. We now just confront, not communicate.
Marcus Tullius Cicero (106 BC - 43 BC) is one of the fathers of the art of persuasion. In the democratic society that he was a part of verbal persuasion or rhetoric was an important part of daily life. He wrote several important books that helped teach his fellow citizens to, “Plan and execute a successful speech in public, in other words, to win an argument”. Cicero has been studied by students of rhetoric down through the ages. If you studied Latin, at some point you were probably translating Cicero.
Dr. James M. May, Professor of Classics at St. Olaf College, has done the translating for those of us who never studied Latin. He combed through Cicero’s many works on rhetoric and put together the most useful sections. He has Cicero’s own words followed by his commentary. The book starts with a short biography of Cicero. The next section is “The Origin of Eloquent and Persuasive Speech”. Next is “The Parts of Rhetoric or Activities of the Orator”. The rest is “The Value of Imitating Good Models of Speech”, “The Value of Writing to Prepare Effective Speaking”, “The Requirements and Education of the Ideal Speaker” and finally “A Ciceronian Cheat Sheet for Effective Speaking.” That is the end of the audio book. The physical book also has a section that shows the Latin text that was translated to create the book. It also contains Further Reading and Glossary sections.
Simon Vance was fantastic as always. His pronunciation was crystal clear. His pacing was wonderful. I did not miss a single word because his reading was smooth and consistent.
I was interested in this title because I believe it can help improve my writing of reviews by teaching me to better construct my arguments. I was also interested to educate myself on Rhetoric to better understand what my son, who is a graduate student at Miami University of Ohio in Rhetoric and Composition, is talking about when he tries to explain his master's thesis to me. The audiobook was great to listen to but I felt like I needed to take notes. Having essential tremor precludes note taking. Having the physical or Kindle book, I could have highlighted the passages I felt I would need to reference often. What I did do was put a ton of bookmarks with a short description for each book mark like “cheat sheet” or “argument arrangement”.
I would recommend this audiobook. At three hours running time, it can be listened to during commutes or while doing other tasks. Simon Vance’s voice is so pleasing that listening to it repetitively would be enjoyable. If you can take notes, you will probably only need to listen to it once but you will want to listen to it again and again.
0 of 0 people found the following review helpful.
An ancient premise on effective public speaking.
By Gene Brosius
This is a very good abridged version on Cicero's writings regarding public speaking and his philosophical arguments on social and professional matters. I would recommend it as a starter prior to reading some of his original ancient manuscripts. .
0 of 0 people found the following review helpful.
arrive on time.
By Isabel
i need it , the most professional service. Sturdy, well balanced, great value good product with high quality. as the price.
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