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The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success, by Colin Barrow
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The 30 Day MBA in Marketing gives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are also appendices of marketing information resources and a personal development plan. Each chapter has real-life case examples and an illustration of how marketing concepts apply to business decision-making. The author provides detailed information on how to find and analyze market data on any business or market. There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."
- Sales Rank: #2394018 in Books
- Brand: Brand: Kogan Page
- Published on: 2011-09-15
- Original language: English
- Number of items: 1
- Dimensions: .36" h x .55" w x 6.14" l, .87 pounds
- Binding: Paperback
- 256 pages
- Used Book in Good Condition
Review
"...[U]seful to undergraduate students wanting an accessible overview of the major areas of marketing. ...Chapters are easy to understand, and most contain helpful figures or tables. ...Summing Up: Recommended. Students, lower-division undergraduate and up, and practitioners." --CHOICE
"Each chapter of this overview for business professionals focuses on one of the core subject areas of a typical MBA marketing program... The book's reader-friendly layout features figures and tables, bullet points, and case study boxes." -- Book News, Inc.
About the Author
Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co-authored ten books in the Dummies series. His books have been published by the BBC, The Economist, John Wiley and Kogan Page. Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi-plant and multi-country operations, he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School, for ten years. For the next 20 years he lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook and Cut Costs Not Corners (Kogan Page).
Most helpful customer reviews
0 of 1 people found the following review helpful.
30 Day MBA
By Charlie
This is a good start for anyone interested in knowing more about the MBA program. Well worth the money fokes.
0 of 0 people found the following review helpful.
Good
By DarrenIngram_dot_com
A concise yet comprehensive collection of information relevant to marketing that can be used in many situations is the best way to describe this book.
This book offers an accessible route into the world of marketing that lets you get core information at speed whilst providing many routes to acquiring deeper knowledge, making this ideal for both students and the more-experienced business professional who needs to brush up on a bit of knowledge (or acquire it for the first time if they have been bluffing).
In this updated edition, the author has added a host of new case studies, updated existing chapters and added new data on subjects such as marketing sciences, social media marketing and the march towards mobile marketing. Even if you have the original edition sitting on your shelf, this could be a worthy “upgrade” in any case. This book has the capacity of being one of those frequently consulted books that you keep close at hand, when you want to get a steer on a certain point and don’t fancy trusting the often random nature of Google to your possibly less-focussed search query.
Clearly this book is not going to be the one and only book you need to study marketing, yet neither does it even set out to be this. It provides a great accessible way into the world of marketing, helping you on your way. There will be a time and a place for the several hundred-page marketing textbook focussing on a highly focussed subject and there will also be space for a book like this. No doubt you can be picky and question elements of the book: did it cover a certain subject sufficiently, what did it miss out and so forth; yet all in all it provides a great mix, written in an understandable way that leads you to wanting to learn more, and it is offered at a great price.
A marketing expert might interpret this review as “the customer was satisfied and likely to be a positive advocate to the product.”
0 of 1 people found the following review helpful.
No Tests, But Good Intro
By Fatima
The Amazon description in inaccurate.
The publisher's description does not promise free tests and a final exam--and THERE ARE NONE.
Here it is in full at the time of publishing this review:
"The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered."
Other than that, this is pretty good.
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